Cover Image

Branding : a key marketing tool /

Bibliographic Details
Other Authors: Murphy, John M., 1944-
Format: Book
Language:English
Published: New York : McGraw-Hill, 1987.
Subjects:
Brand name products.
Business names.
Marketing.
Description
Physical Description:xii, 192 pages, 12 unnumbered pages of plates : illustrations ; 25 cm.
Bibliography:Includes bibliographies and index.
ISBN:0070440557 :