APA (7th ed.) Citation

Murphy, J. M. (1987). Branding: A key marketing tool. McGraw-Hill.

Chicago Style (17th ed.) Citation

Murphy, John M. Branding: A Key Marketing Tool. New York: McGraw-Hill, 1987.

MLA (9th ed.) Citation

Murphy, John M. Branding: A Key Marketing Tool. McGraw-Hill, 1987.