The European approach to U.S. markets ; product and promotion adaptation by European multinational corporations /
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Praeger,
[1973]
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| Series: | Praeger special studies in international economics and development.
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| Subjects: |
| Physical Description: | xii, 114 pages ; 25 cm. |
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| Bibliography: | Bibliography: pages 101-108. |