Cover Image

The Marketing of hospitality services : current issues and perspectives /

Bibliographic Details
Other Authors: Stevens, Peter J., McCleary, Ken W. (Ken Ward), 1947-
Format: Book
Language:English
Published: Okemos, Mich. : Hospitality Publications, [1986]
Subjects:
Hotels > Marketing.
Hotel management.
Restaurants > Marketing.
Restaurant management.
Description
Item Description:Reprinted from various sources.
Physical Description:vi, 314 pages : illustrations ; 29 cm.
ISBN:0932235034