Cover Image

Consumer input for marketing decisions : a study of corporate departments for consumer affairs /

Bibliographic Details
Main Author: Fornell, Claes
Format: Book
Language:English
Published: New York : Praeger Publishers, 1976.
Series:Praeger special studies in U.S. economic, social, and political issues.
Subjects:
Consumer affairs departments > United States.
Marketing > Decision making.
Description
Physical Description:xx, 164 pages : illustrations ; 25 cm.
Bibliography:Bibliography: pages 151-164.
ISBN:0275234800