Marketing : concepts, decisions, strategies /

Bibliographic Details
Main Author:	Hise, Richard T.
Other Authors:	Gillett, Peter L., Ryans, John K.
Format:	Book
Language:	English
Published:	Houston, Tex. : Dame Publications, Inc., 1984.
Subjects:	Marketing.

Description
Physical Description:	xiv, 849 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	093192068X