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An experimental analysis of selected effects on readers of qualifying statements regarding technical performance claims in magazine advertisements /

Bibliographic Details
Main Author:	Moore, Carlos William
Other Authors:	Benjamin, James (degree committee member.), Lamb, Charles (degree committee member.), McNeal, James (degree committee member.)
Format:	Thesis Book
Language:	English
Published:	[College Station, Tex.] : Moore, 1976.
Subjects:	Advertising, Magazine. Advertising > Psychological aspects. Business Administration. Academic theses.
Online Access:	Link to ProQuest copy Link to OAKTrust copy

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