APA (7th ed.) Citation

Moore, C. W., Benjamin, J., Lamb, C., & McNeal, J. (1976). An experimental analysis of selected effects on readers of qualifying statements regarding technical performance claims in magazine advertisements. Moore.

Chicago Style (17th ed.) Citation

Moore, Carlos William, James Benjamin, Charles Lamb, and James McNeal. An Experimental Analysis of Selected Effects on Readers of Qualifying Statements Regarding Technical Performance Claims in Magazine Advertisements. [College Station, Tex.]: Moore, 1976.

MLA (9th ed.) Citation

Moore, Carlos William, et al. An Experimental Analysis of Selected Effects on Readers of Qualifying Statements Regarding Technical Performance Claims in Magazine Advertisements. Moore, 1976.