International marketing management /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Macmillan,
1976.
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| Series: | Macmillan studies in marketing management.
|
| Subjects: |
| Physical Description: | viii, 170 pages ; 22 cm. |
|---|---|
| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0333192362 : 0333192370 (pbk.) |