Product policy and management /

Bibliographic Details
Main Author:	Baker, Michael J., 1935-
Other Authors:	McTavish, Ronald
Format:	Book
Language:	English
Published:	London : Macmillan, 1976.
Series:	Macmillan studies in marketing management.
Subjects:	Product management. New products > Management.

Description
Physical Description:	viii, 182 pages : illustrations, form ; 23 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0333192877 : 0333192885 (pbk.)