Marketing comes of age : proceedings of the annual meeting of the Southern Marketing Association, New Orleans, Louisiana, November 14-17, 1984 /
| Corporate Authors: | , |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boca Raton, Fl :
The Association,
1984.
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| Subjects: |
| Item Description: | "Published by the Southern Marketing Association in co-sponsorship with Florida Atlantic University, Boca Raton, Florida." Includes bibliographbies and author index. |
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| Physical Description: | 313 pages : illustrations ; 28 cm. |