Cover Image

The sponsor : notes on a modern potentate Erik Barnouw.

Bibliographic Details
Main Author: Barnouw, Erik, 1908-2001
Format: Book
Language:English
Published: New York : Oxford University Press, 1978.
Subjects:
Television advertising > United States.
Television programs > United States.
Television broadcasting > Social aspects > United States.
Description
Physical Description:220 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0195023110 :