Cover Image

Why people buy /

Bibliographic Details
Main Author: O'Shaughnessy, John, 1927-
Format: Book
Language:English
Published: New York : Oxford University Press, 1987.
Subjects:
Consumers.
Motivation research (Marketing)
Purchasing.
Description
Item Description:Includes index.
Physical Description:vi, 195 pages : illustrations ; 25 cm.
Bibliography:Bibliography: pages 185-189.
ISBN:0195040864 (alk. paper)
0195040872 (pbk. : alk. paper)