APA (7th ed.) Citation

Dotzler, F. J. (1982). The marketing idea generator. Innovex Press.

Chicago Style (17th ed.) Citation

Dotzler, Frederick J. The Marketing Idea Generator. Sudbury, MA: Innovex Press, 1982.

MLA (9th ed.) Citation

Dotzler, Frederick J. The Marketing Idea Generator. Innovex Press, 1982.