Dictionary of marketing research /

Bibliographic Details
Main Author:	Van Minden, Jack J. R.
Format:	Book
Language:	English
Published:	Chicago : St. James Press, ©1987. Chicago : [1987]
Subjects:	Englisch, ... Marketing research > Dictionaries. Market research - Encyclopaedias. Dictionary

Table of Contents:

Marketing and media
Ancillary sciences
Psychology
Statistics
Research methodology and theory
Research practice
Types of research
Appendices: Checklist for marketing researchers. Code of conduct of the Industrial Marketing Research Association and the Marketing Research Society (U.K.). ICC/E.S.O.M.A.R. international code of marketing and social research practice. The AMA marketing research code of ethics.