Cover Image

The Elderly market : selected readings /

Bibliographic Details
Corporate Author: American Marketing Association
Other Authors: Schewe, Charles D., 1942-
Format: Book
Language:English
Published: Chicago, Ill. : American Marketing Association, 1985.
Subjects:
Older consumers > United States.
Motivation research (Marketing)
Consumers' preferences > United States.
Description
Physical Description:viii, 227 pages : illustrations ; 29 cm.
Bibliography:Includes bibliographies.
ISBN:0877571759 (pbk.)