Business strategy and policy /

Bibliographic Details
Main Author:	Smith, Garry D., 1948-
Other Authors:	Arnold, Danny R., 1948-, Bizzell, Bobby G.
Format:	Book
Language:	English
Published:	Boston : Houghton Mifflin, [1985]
Subjects:	Business planning. Business planning > Case studies. Industrial management.

Description
Physical Description:	xvi, 864 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0395357187