APA (7th ed.) Citation

Bencin, R. L. (1987). Strategic telemarketing: How to fit this new medium into your marketing plans. Swansea Press.

Chicago Style (17th ed.) Citation

Bencin, Richard L. Strategic Telemarketing: How to Fit This New Medium into Your Marketing Plans. Philadelphia, Pa., USA: Swansea Press, 1987.

MLA (9th ed.) Citation

Bencin, Richard L. Strategic Telemarketing: How to Fit This New Medium into Your Marketing Plans. Swansea Press, 1987.