Concept testing : how to test new product ideas before you go to market /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York, N.Y. :
AMACOM, a division of American Management Association,
[1987]
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| Subjects: |
| Item Description: | Includes index. |
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| Physical Description: | xii, 276 pages : illustrations ; 26 cm. |
| ISBN: | 0814459056 |