International marketing : managerial perspectives /

Bibliographic Details
Other Authors: Jain, Subhash C., 1942-, Tucker, Lewis R., 1943-
Format: Book
Language:English
Published: Boston, Mass. : Kent Pub. Co., [1986]
Edition:2nd ed.
Subjects:
Description
Physical Description:xii, 466 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 460-466.
ISBN:0534062709 (pbk.) :