Strategic marketing for educational institutions /

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Fox, Karen F. A., 1944-
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1985]
Subjects:	Education > Marketing. Schools > Public relations. Educational fund raising. Educational planning.

Description
Physical Description:	xv, 396 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographies and index.
ISBN:	0138514038