Marketing management : strategies and programs /

Bibliographic Details
Main Author:	Guiltinan, Joseph P.
Other Authors:	Paul, Gordon W.
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [1985]
Edition:	2nd ed.
Series:	McGraw-Hill series in marketing.
Subjects:	Marketing > Management.

by Guiltinan, Joseph P.
Published 1982

Book