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Marketing management : strategies and programs /

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Bibliographic Details
Main Author: Guiltinan, Joseph P.
Other Authors: Paul, Gordon W.
Format: Book
Language:English
Published: New York : McGraw-Hill, [1985]
Edition:2nd ed.
Series:McGraw-Hill series in marketing.
Subjects:
Marketing > Management.
Description
Physical Description:xvi, 444 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographies and index.
ISBN:0070489246 :