APA (7th ed.) Citation

Guiltinan, J. P., & Paul, G. W. (1985). Marketing management: Strategies and programs (2nd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Guiltinan, Joseph P., and Gordon W. Paul. Marketing Management: Strategies and Programs. 2nd ed. New York: McGraw-Hill, 1985.

MLA (9th ed.) Citation

Guiltinan, Joseph P., and Gordon W. Paul. Marketing Management: Strategies and Programs. 2nd ed. McGraw-Hill, 1985.