Marketing and the new science of planning : 1968 fall conference proceedings /

Bibliographic Details
Corporate Author:	American Marketing Association
Other Authors:	King, Robert L.
Format:	Book
Language:	English
Published:	[Chicago] : American Marketing Association, [1968?]
Series:	Series (American Marketing Association) ; no. 28.
Subjects:	Marketing > Congresses.

Description
Physical Description:	xx, 615 pages : illustrations ; 28 cm.