Marketing practices and principles /

Bibliographic Details
Main Author: Mason, Ralph E.
Other Authors: Rath, Patricia Mink, Ross, Herbert L., 1929-
Format: Book
Language:English
Published: New York : Gregg Division, McGraw-Hill, [1980]
Edition:3rd ed.
Subjects:
Description
Item Description:Second edition published in 1974 under title: Marketing and distribution.
Includes index.
Physical Description:viii, 424 pages : illustrations ; 24 cm. + teacher's manual and key (89 pages)
Bibliography:Includes bibliographical references and index.
ISBN:0070406936