Cover Image

Marketing principles /

Bibliographic Details
Main Author: Nickels, William G.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1982]
Edition:2nd ed.
Subjects:
Marketing.
Description
Physical Description:xxiii, 648 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0135581974