Cover Image

Developing effective communications strategy : a benefit segmentation approach /

Bibliographic Details
Main Author: Haley, Russell I.
Format: Book
Language:English
Published: New York : Wiley, [1985]
Series:Ronald series on marketing management.
Subjects:
Communication in marketing.
Market segmentation.
Description
Item Description:"A Ronald Press publication."
Physical Description:xii, 510 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0471812625 :
ISSN:0275-875X