Marketing successes, historical to present day : what we can learn /

Bibliographic Details
Main Author: Hartley, Robert F., 1927-
Format: Book
Language:English
Published: New York : J. Wiley, [1985]
Subjects:
Description
Physical Description:vi, 242 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references.
ISBN:0471842214 (pbk.)