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Cases in marketing management /

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Bibliographic Details
Main Author: Bernhardt, Kenneth L., 1944-
Other Authors: Kinnear, Thomas C., 1943-
Format: Book
Language:English
Published: Dallas : Business Publications, 1978.
Subjects:
Marketing > Management > Case studies.
Marketing > Decision making > Case studies.
Description
Physical Description:xv, 570 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographial references and index.
ISBN:0256020817