Cover Image

Basic marketing : concepts and decisions /

Bibliographic Details
Main Author: Hise, Richard T.
Other Authors: Gillett, Peter L., Ryans, John K.
Format: Book
Language:English
Published: Cambridge, Mass. : Winthrop Publishers, [1979]
Subjects:
Marketing.
Description
Physical Description:xix, 572 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0876260563 :