Cover Image

Marketing management /

Show other versions (3)
Bibliographic Details
Main Author: Davis, Kenneth Rexton, 1921-
Format: Book
Language:English
Published: New York : Wiley, [1981]
Edition:4th ed.
Series:Wiley series in marketing.
Subjects:
Marketing > Management.
Description
Physical Description:xix, 778 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:047105948X