Marketing management : text and cases /

Bibliographic Details
Main Author:	Dalrymple, Douglas J.
Other Authors:	Parsons, Leonard J.
Format:	Book
Language:	English
Published:	New York : Wiley, [1980]
Edition:	2nd ed.
Series:	Wiley series in marketing.
Subjects:	Marketing > Management. Marketing > Management > Case studies.

by Dalrymple, Douglas J.
Published 1976

Book