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Marketing management : text and cases /

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Bibliographic Details
Main Author: Dalrymple, Douglas J.
Other Authors: Parsons, Leonard J.
Format: Book
Language:English
Published: New York : Wiley, [1980]
Edition:2nd ed.
Series:Wiley series in marketing.
Subjects:
Marketing > Management.
Marketing > Management > Case studies.
Description
Physical Description:xii, 721 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0471036064 :