Cover Image

Strategic marketing for not-for-profit organizations : program and resource development /

Bibliographic Details
Main Author: Lauffer, Armand
Format: Book
Language:English
Published: New York : London : Free Press ; Collier Macmillan, [1984]
Subjects:
Nonprofit organizations > Marketing.
Social service > Marketing.
Description
Item Description:Includes index.
Physical Description:xvi, 376 pages : illustrations ; 25 cm.
Bibliography:Bibliography: pages 355-370.
ISBN:0029182603