Cover Image

Marketing technical ideas and products successfully! /

Bibliographic Details
Corporate Author: IEEE Professional Communication Society
Other Authors: Moore, Lois K., Plung, Daniel L.
Format: Book
Language:English
Published: New York : Institute of Electrical and Electronics Engineers, [1985]
Series:IEEE Press selected reprint series
Subjects:
Industrial marketing.
Description
Item Description:"Prepared under the sponsorship of the IEEE Professional Communication Society."
Physical Description:x, 390 pages : illustrations, portraits ; 29 cm.
Bibliography:Includes bibliographies and indexes.
ISBN:0879421851