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Marketing strategy and plans /

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Bibliographic Details
Main Author: Luck, David Johnston
Other Authors: Ferrell, O. C.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1985]
Edition:2nd ed.
Subjects:
Marketing > United States > Management.
Marketing > United States > Management > Case studies.
Description
Item Description:Includes indexes.
Physical Description:xvi, 591 pages : illustrations ; 25 cm.
Bibliography:Bibliography: pages 570-577.
ISBN:0135583624