Social marketing : new imperative for public health /

Bibliographic Details
Main Author:	Manoff, Richard K.
Format:	Book
Language:	English
Published:	New York : Praeger, 1985.
Subjects:	Health education > Marketing > Social aspects. Mass media in health education. Marketing > Social aspects.

Description
Physical Description:	ix, 293 pages : illustrations
Bibliography:	Includes bibliographies and index.
ISBN:	0030716772 (alk. paper) :