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The fundamentals and practice of marketing /

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Bibliographic Details
Main Author: Wilmshurst, John
Corporate Author: Institute of Marketing
Format: Book
Language:English
Published: London : Heinemann, 1984
London : Heinemann on behalf of the Institute of Marketing and the CAM Foundation, 1984.
Edition:2nd ed.
Subjects:
Marketing.
Marketing
Description
Item Description:Previous edition: 1978.
Physical Description:vii, 239 pages : illustrations ; 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:0434923311