Cover Image

Winning back your market : the inside stories of the companies that did it /

Bibliographic Details
Main Author: Sheth, Jagdish N.
Format: Book
Language:English
Published: New York : Wiley, [1985]
Subjects:
Product management.
Marketing > Management.
Description
Item Description:Includes index.
Physical Description:ix, 228 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 209-218.
ISBN:0471809047 :