APA (7th ed.) Citation

Parkhurst, W. (1985). How to get publicity (and make the most of it once you've got it). Times Books.

Chicago Style (17th ed.) Citation

Parkhurst, William. How to Get Publicity (and Make the Most of It Once You've Got It). New York, N.Y.: Times Books, 1985.

MLA (9th ed.) Citation

Parkhurst, William. How to Get Publicity (and Make the Most of It Once You've Got It). Times Books, 1985.