Cover Image

Measurement readings for marketing research /

Bibliographic Details
Other Authors: Peter, J. Paul, Ray, Michael L.
Format: Book
Language:English
Published: Chicago, Ill. : American Marketing Association, 1984.
Subjects:
Marketing research.
Description
Physical Description:vii, 374 pages : illustrations ; 28 cm.
Bibliography:Includes bibliographies.
ISBN:0877571686 (pbk.)