APA (7th ed.) Citation

Peter, J. P., & Ray, M. L. (1984). Measurement readings for marketing research. American Marketing Association.

Chicago Style (17th ed.) Citation

Peter, J. Paul, and Michael L. Ray. Measurement Readings for Marketing Research. Chicago, Ill.: American Marketing Association, 1984.

MLA (9th ed.) Citation

Peter, J. Paul, and Michael L. Ray. Measurement Readings for Marketing Research. American Marketing Association, 1984.