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Competitive marketing : a strategic approach /

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Bibliographic Details
Main Author: O'Shaughnessy, John, 1927-
Format: Book
Language:English
Published: Boston : Allen & Unwin, 1984.
Subjects:
Marketing > Management.
Description
Item Description:Includes indexes.
Physical Description:372 pages : illustrations ; 25 cm.
Bibliography:Bibliography: pages 351-366.
ISBN:0046582436 (pbk.) :
0046582428 (hard) :