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Creating Rosie the Riveter : class, gender, and propaganda during World War II /

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Examines advertisements and fiction published in the Saturday Evening Post and True Story in order to show how propaganda was used to encourage women to enter the work force.

Bibliographic Details
Main Author: Honey, Maureen, 1945-
Format: Book
Language:English
Published: Amherst : University of Massachusetts Press, 1984.
Subjects:
Women > United States > History > 20th century.
Women in mass media > United States > History > 20th century.
Women > Employment > United States > History > 20th century.
World War, 1939-1945 > Women > United States.
Women > United States > Social conditions.
Women in advertising > United States > History > 20th century.
Women in literature.
World War, 1939-1945 > Propaganda.
Table of Contents:
  • Creation of the myth. The impact of World War II on female
  • Employment patterns
  • Government attitudes toward women workers
  • The office of war information and the magazine industry
  • The war advertising council
  • The magazines bureau
  • Popular fiction and propaganda
  • The womanpower campaign
  • Middle-class images of women in wartime. Fiction before Pearl Harbor
  • The impact of propaganda on romances of the war years
  • Reconversion
  • Images of women in advertising
  • The working-class woman and the recruitment campaign. The confession formula
  • Women's changing status during the war and the confession formula
  • Nonfiction
  • Class differences in the portrayal of women war workers.