Marketing in an electronic age /

Bibliographic Details
Other Authors: Buzzell, Robert D. (Robert Dow), 1933-, Barabba, Vincent P., 1934-
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business School Press, [1985]
Series:Research colloquium (Harvard University. Graduate School of Business Administration)
Subjects:
Description
Item Description:Includes index.
Physical Description:x, 404 pages : illustrations ; 25 cm.
Bibliography:Bibliography: pages 380-395.
ISBN:0875841597