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Marketing management /

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Bibliographic Details
Main Author: Davis, Kenneth Rexton, 1921-
Format: Book
Language:English
Published: New York : Wiley, [1985]
Edition:5th ed.
Subjects:
Marketing > Management.
Description
Physical Description:xviii, 841 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0471895326