American Marketing Association & Greyser, S. A. (1964). Toward scientific marketing: Proceedings of the winter conference of the American Marketing Association, December 27-28, 1963, Boston. A.M.A..
Chicago Style (17th ed.) CitationAmerican Marketing Association and Stephen A. Greyser. Toward Scientific Marketing: Proceedings of the Winter Conference of the American Marketing Association, December 27-28, 1963, Boston. Chicago: A.M.A., 1964.
MLA (9th ed.) CitationAmerican Marketing Association and Stephen A. Greyser. Toward Scientific Marketing: Proceedings of the Winter Conference of the American Marketing Association, December 27-28, 1963, Boston. A.M.A., 1964.
Warning: These citations may not always be 100% accurate.