Marketing and the public interest : proceedings of a symposium /

Bibliographic Details
Corporate Author: Marketing Science Institute
Other Authors: Grether, Ewald Theophilus, 1899-, Cady, John F.
Format: Book
Language:English
Published: Cambridge, Mass. : MSI, 1978.
Series:Report (Marketing Science Institute) ; no. 78-105.
Subjects:
Description
Physical Description:ix, 311 pages : illustrations ; 28 cm.
Bibliography:Includes bibliographical references.