An annotated and extended bibliography of health care marketing /

Bibliographic Details
Main Author:	Cooper, Philip D., 1942-
Other Authors:	Jones, Karen M., Wong, John K.
Format:	Book
Language:	English
Published:	Chicago, IL : American Marketing Association, [1984]
Series:	Bibliography series (American Marketing Association)
Subjects:	Medical care > Marketing > Bibliography. Marketing > Bibliography.

Description
Physical Description:	xvi, 186 pages ; 23 cm.
ISBN:	0877571716 (pbk.)